This article presents the development and initial pilot implementation of a methodological framework adapted to assess the impact of the virtual exhibition ‘The Library of the Lady of Elche’ La Biblioteca de la Dama de Elche. By combining a virtual exhibition creation model with the guidelines of the Europeana Impact Playbook, the proposed framework structures the definition of objectives, stakeholders, impact types and value lenses with specific evaluation indicators. The proposal addresses three dimensions of impact while prioritising the assessment of online reach through data from the exhibition’s digital dissemination strategies. The measurement process is based on web traffic, social media activity, academic citations and participation in both scholarly and public outreach events, demonstrating the effectiveness of designing digital cultural projects with an impact-oriented approach within the GLAM (Galleries, Libraries, Archives, Museums) sector.
Siso-Calvo et al. (Wed,) studied this question.