Learning outcomes The learning outcomes are as follows: evaluate the strategic implications of adopting advanced technologies in emerging markets; analyze the role of robotic automation in operational efficiency and market positioning; understand how technology commoditization may render existing skills obsolete; and understand how incumbents can address the challenges resulting from the commoditization of technology. Case overview/synopsis Mahajan Ortho and Surgical Hospitals pioneered the use of robotic-assisted surgeries in India. It is a small hospital located in Nagpur, an upcoming metropolis in Central India. Dr. Mahajan was academically proficient and thus entered the field of medical education and trained in the UK for 8 years in orthopedics. He returned from the UK after the 9/11 attacks to serve Indian citizens and started a small orthopedic hospital in Nagpur. His use of robotic-assisted surgery became a successful case among patients and doctors. The case describes the journey of Dr. Mahajan and his hospital with robotic-assisted surgery. Complexity academic level This case is best taught as part of a curriculum in Management Programs at the post-graduate level, in courses like management information systems, health-care management and technology entrepreneurship. This case also best fits short-term and long-term management development programs for technology-driven health care. In terms of the positioning in the course, this case could be used to demonstrate the successful adoption of technology in providing health-care services. Supplementary material Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.
Kumar et al. (Tue,) studied this question.