Strategic Communication Approaches for Enhancing Team Collaboration in Modern Business Organizations

In today’s dynamic business environment, teamwork is essential for productivity and organizational success. However, effective teamwork depends not just on collaboration but also on adaptive, psychologically aware communication strategies aligned with individual working styles. This paper explores the impact of communication on team dynamics, drawing on transactional analysis, Julie Hay’s Work Styles Questionnaire, and Kahler’s Process Communication Model. A comparative analysis of respondents from the Republic of North Macedonia and the Republic of Italy revealed differences in dominant working styles shaped by organizational culture. Styles such as Be Perfect and Please Others were common but often led to overcommitment and inefficiency under pressure. Thinker and Harmonizer profiles also prevailed but presented challenges in high-stress situations. The findings highlight that both individual working styles and organizational communication strategies significantly influence team effectiveness. The paper concludes with a proposed integrative communication model to reduce dysfunction and foster authentic team collaboration.