Marshall McLuhan’s root metaphor, media as extensions of humans, although not the only metaphor for media in his corpus, has dominated our theoretical imagination for a long time. Without denying its serviceability, this article ventures beyond McLuhan’s arch-metaphor to explore other ‘radical’ ways of understanding media. Each entry, if it generates enough dialogue, has the potential to evolve into a speculative project in its own right.
Peter Zhang (Mon,) studied this question.