An empirical study of cognitive load and constraint-driven innovation in the early phase of product design within a digitally mediated medium

Key Points

• Cognitive load impacts innovation outcomes during the product design phase, leading to more effective designs.
• This study highlights the important relationship between cognitive load and constraint-driven innovation, particularly in digital environments.
• The analysis involves evaluating product design teams through a series of tasks to measure cognitive load and resultant innovation output.
• Findings may inform future practices in product design by enhancing understanding of cognitive factors that drive creative solutions.