March 3, 2026Open Access

Impact of Digital Marketing Channels on Consumer Buying Behaviour: An Empirical Study of Himachal Pradesh

Key Points

Consumer behaviour is notably affected by various digital marketing channels, including social media and email.
The study observes significant patterns in buying behaviour among consumers exposed to targeted digital advertisements.
Analysis conducted focuses on marketing channels to understand their direct impact on consumer purchasing decisions.
The findings highlight the need for businesses to adapt their marketing strategies to leverage digital platforms effectively.

Abstract

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Impact of Digital Marketing Channels on Consumer Buying Behaviour: An Empirical Study of Himachal Pradesh

Key Points

Abstract

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