A study on green entrepreneurship and eco-innovation

Green entrepreneurship is a modern approach to business that integrates environmental responsibility with economic progress. Unlike conventional entrepreneurs who focus primarily on maximizing profits, green entrepreneurs aim to balance financial viability with ecological preservation and social well-being. Eco-innovation, on the other hand, serves as the technological and organizational foundation for sustainable business practices. The present study is based on the collection of data from secondary sources. Secondary data is collected from various published and unpublished records, books, magazines, and journals. The study suggests that future research should focus on sector-specific case studies and regional analysis to understand how green entrepreneurship and eco-innovation can be implemented effectively in different contexts. The study concludes that green entrepreneurship and eco-innovation are essential drivers of sustainable development, as they integrate economic growth with environmental responsibility and social well-being. Continuous monitoring and updating of practices will also be essential, as sustainability is an evolving field that requires constant innovation.