Your media diet is impacting your actual diet: The effects of influencer “What I Eat in a Day” YouTube videos on influencer perceptions and nutrition behaviors

Key Points

• Negative health effects are tied to social comparison in viewing influencer content,
• Findings indicate a shift in nutrition behaviors after consuming such content.
• Observational analysis highlights the role of digital health communication in shaping perceptions.
• This signifies the need for improved content literacy in online nutrition messaging.