Defining and decoding skin glow of women with skin phototype IV + living in South Africa: Part 1

Our findings showed that SA consumers used varying terminology to describe skin glow, utilized different products to achieve it and experienced unique challenges that hindered their skin glow. Additionally, most consumers emphasized a strong link between hydration, moisturization and glow, indicating that these elements are essential for glowing skin. This study contributes towards addressing the paucity of literature that explores the attributes of African skin of women living in Africa and is the first to decode the perception of skin glow amongst these consumers.