Sustainability biophilic design in retail environments: Enhancing consumer experience and sustainability practices

This research examines the impact of biophilic design as a stimulus on consumer experiences in retail settings. Biophilic design aspects have been examined from the perspective of both the fields of environmental psychology and marketing. This research uses the concepts of the Stimulus-Organism-Response paradigm (SOR), the attention restoration theory (ART), the temporal engagement theory (TET), and signaling theory. This effort examines the relationship between the impact of biophilic designs and customer perceptions regarding the satisfaction and sustainability of brands. The methodology used has been the administration of a cross-sectional survey in both Jordan and Palestine. This has allowed the empirical verification of the structural mode of the experiment. This experiment proposes that the factor of biophilic designs has positive effects related to customer satisfaction and the perceptions related to the sustainability of brands, because the in-store time factor acts as the mediator. This effort highlights the fact that biophilic designs have positive effects because the related store environments can stimulate positive experiences related to the extended duration of the positive experiences. This outcome has positive effects because the effect related to biophilic designs can influence the effect related to customer satisfaction.