Purpose The debate on employee green behaviour (EGB), including task-related green behaviour and voluntary green behaviour, still has gaps. In addition, the process by which perception is transformed into behaviour is still poorly understood in this context. Supported by the value-attitude-behaviour (VAB) model, this study aims to investigate the relationship between environmental values, attitudes and EGB through the moderating role of perceived policy effectiveness (PPE). Design/methodology/approach A survey method was used to collect data from employees in 10 largest industrial parks in Northern Vietnam. The data collected from 1,034 employees were analysed by applying structural equation modelling with the help of Smart PLS. Findings The results show that egoistic values, altruistic values and biospheric values have effects on attitudes, task-related green behaviour and voluntary green behaviour of which the effects of egoistic values are negative. Employees with attitudes that support PEB at work will make more effort to implement both task-related green behaviour and voluntary green behaviour. The study also confirms the moderating role of PPE in the relationships between egoistic values, altruistic values, biospheric values, attitudes and task-related green behaviour, voluntary green behaviour. Originality/value Based on the authors’ research, it can be seen that this study is one of the first studies to test the VAB model to study EGB in enterprises. At the same time, this is also the only current study to study the moderating role of PPE at the enterprise perspective instead of at the macro level like many previous studies in the relationship between environmental values, attitudes and EGB.
Tran et al. (Thu,) studied this question.