This study examines cultural programs within the "national trend" phenomenon, using innovative cultural productions such as "Silk Road Season: Splendor Across the World" and "Twelve Gatherings in Jiangnan" as representative case studies. It explores how these programs achieve deep emotional connections with young audiences through empathy-driven communication strategies, and analyzes how such communication contributes to the construction of cultural dentity and national belonging among contemporary youth.Research indicates that these programs employ empathy-building strategies such as immersive scenarios and narrative innovation to break down barriers in traditional cultural dissemination. By fostering emotional resonance, they encourage young audiences to actively embrace and identify with the culture, thereby reshaping individual identity perceptions and collective belonging.This paper also reflects on the challenges facing current communication strategies and proposes optimization pathways, offering theoretical references and practical insights for the innovative dissemination of traditional cultural programs and the cultivation of youth cultural identity.
Ying Yang (Wed,) studied this question.