March 3, 2026Journal of the Korean Society for Aviation and Aeronautics0 citationsOpen Access

A Comparative Analysis of Airline Incentive Schemes at Airport

Key Points

Airline incentive schemes significantly affect route diversification and strategic marketing strategies.
Major European airports provide incentives based on flight distance, while North American and Asian airports focus on new routes and off-peak timings.
Analysis of existing incentive schemes identifies strengths, weaknesses, and potential improvements for airport marketing initiatives.
Policy implications emerged that could enhance the attractiveness of routes and partnerships at Incheon International Airport.

Abstract

Major global airports are implementing airline incentive schemes as a means of marketing and stimulating strategic routes. Major European airports offer varying incentives depending on flight distance, while airports in the Americas and Asia offer incentives to airlines launching new routes and arriving and departing during off-peak hours to encourage route diversification. Therefore, this study compares and analyzes airline incentive schemes implemented at major international airports, identifies their strengths and weaknesses and proposes policy implications that could be utilized to improve Incheon International Airport

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