The relationship between enterprise social media affordances and followership: the role of job embeddedness

Key Points

• Followership is positively influenced by social media affordances, enhancing organizational connectivity.
• Notable metrics show that higher job embeddedness correlates with increased followership rates among employees.
• The analysis includes a diverse range of industry-specific social media platforms utilized within organizations.
• Implications suggest businesses may enhance employee engagement through effective use of social media tools.