Dynamic processing of conversational intelligence features in marketing digital humans and its neural mechanisms

Key Points

• Conversational intelligence features significantly enhance interactions with digital humans, driving marketing effectiveness.
• Key evidence shows a notable improvement in engagement metrics across diverse digital platforms.
• The analysis involved the use of advanced neural imaging techniques to assess underlying brain activity patterns related to conversational engagement.
• These findings highlight the potential for improved marketing strategies through enhanced digital human interactions, with implications for technology adoption.

Abstract