Global Media Monitoring Project 2025: National Report Poland

This report presents the Polish national findings of the Global Media Monitoring Project (GMMP) 2025, the largest and longest-running longitudinal study of gender equality in the news media. Based on data collected on the monitoring day of 6 May 2025, the report analyzes 362 news stories and 1,260 people in the news (news subjects and sources) across print, radio, television, and online media in Poland. The 2025 findings reveal that progress toward gender equality in Polish news has stalled and, in some respects, regressed. Women accounted for 27% of all news subjects and sources, a decline from 28% in 2020. While online media showed a numerical increase in female visibility (32%), this has not translated into interpretive authority. The report identifies a persistent "visibility–authority gap": men continue to dominate the functions of expert (74%) and spokesperson (72%), while women are most visible in roles associated with personal experience or popular opinion. Qualitative analysis, including five case studies, demonstrates how gendered and racialized hierarchies are reproduced through reporting on politics, migration, demographic decline, and gender-based violence (GBV). The report finds that GBV coverage remains a "blind spot" (3% of stories), often framed as individual tragedy rather than a structural issue. Furthermore, intersectional invisibility is acute, with minority women representing only 1.4% of all people in the news. The study utilizes the standardized quantitative and qualitative methodology of the Global Media Monitoring Project (GMMP). The sample includes national newspapers, radio, television, and internet news services selected based on audience reach and political diversity. Data covers the presence, function, and occupation of news subjects; the gender of news personnel; and qualitative indicators regarding stereotypes and rights-based reporting. The data for the GMMP 2025 Poland National Report was generated through the collective voluntary effort of a national monitoring team trained in rigorous GMMP coding procedures. The monitoring team included Olga Jaśkiewicz., Dominika Kochańczyk, Oskar Krasoń, Anna Kurach, Maria Płatos and Milena Smolińska. The team worked under the supervision of national coordinators Dr. Greta Gober and Dr. hab. Margaret Ohia-Nowak, who also participated in the data collection process. The scientific partners of this project are the Norway Grants-funded international project “Diversity Management as Innovation in Journalism” and the Institute of Social Communication and Media Sciences at Maria Curie-Skłodowska University in Lublin. The global initiative is coordinated by the World Association for Christian Communication (WACC).