Introduction: The purpose of this article is to identify factors related to utilization on Thai traditional health care service for postpartum women described by Theory of Planned Behavior. Method: The research design was a predictive research. The sample consisted of 415 postpartum women at Postpartum Ward in Rayong Hospital. Logistic regression was used to identify factors related to utilization on Thai traditional health care service. Results: Among 415 postpartum women, mean age was 22 ± 6.16 years The results showed that women who have high level of subjective norm on the behavioural intention are more likely to use the service than others (adjusted odds ratio (aOR) 6.0, p - value < 0.001). In addition, women who had high level of perceived behavioral control are more likely to use the service than others (aOR 2.46, p - value = 0.021). The high level of prior intention to use the service was also statistically significant compared to low and moderate levels (aOR 22.42, p - value < 0.001). Discussion and Conclusion: The results of this study suggest that there should be more promoting activities about the benefits of Thai traditional health care service in pregnant women, their family members and people related to pregnant women.
Hanmanop et al. (Mon,) studied this question.