This article proposes a novel approach to Business Process Management (BPM) for designing a future metaverse for Nokia. The approach combines service design methodologies with quality management principles to create a lifecycle for continuous development. The authors argue that user-centred design and agile development are essential for success in the development of a future metaverse. A new lifecycle model for quality-driven BPM is introduced, emphasizing iterative development, customer co-creation, and data-driven decision-making. The model should help Nokia be more innovative, competitive, efficient, and customer-friendly. The proposed model is a preliminary concept and requires further development in the context of the Nokia Metaverse.
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Krista Korpikoski
Mika-Petri; id_orcid 0000-0003-3230-7958 Laakkonen
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Korpikoski et al. (Mon,) studied this question.