Code glosses in tourism discourse

Key Points

• Code glosses enhance the understanding of cultural identity within tourism discourse, reflecting complex communication strategies.
• The study identifies key patterns in how language is used in tourism marketing and communication, utilizing qualitative analysis.
• Analysis presented through a linguistic framework allows for insights into the role of code glosses in shaping perceptions of destinations.
• Findings suggest that effective use of language can significantly impact tourists' experiences and expectations in various cultural contexts.