Empathetic design principles in visual communication design emphasize a deep understanding of users’ needs, wants, and experiences to create more meaningful and effective solutions. In the context of sustainable products, empathetic design can be a powerful tool to encourage more conscious and responsible consumption patterns. This study aims to explore how visual elements such as interfaces, information, and branding can be designed with the user’s perspective and experience in mind. By using an empathetic design approach, designers can create visual communications that are not only aesthetically appealing, but also educate and inspire users to switch to more sustainable products. This study will provide insights into strategies and methods that can be used to integrate empathetic principles into the design process, as well as their impact on the adoption and use of sustainable products. Through this approach, it is hoped that visual communication design can play an important role in facilitating the transition to more conscious and responsible consumption patterns, supporting environmental and social sustainability.
Darmawan et al. (Tue,) studied this question.