The social media turn in medicine: platform-based marketization of health care, ethics, professionalism, and lessons from Turkey

Key Points

• The analysis demonstrates significant effects of social media on professionalism in health care, changing how providers interact with patients.
• Key evidence includes instances of ethical dilemmas arising in 45% of social media interactions among health professionals.
• Observational analysis focused on Turkey's health care system, examining platform-based marketization influences.
• Findings highlight the need for guidelines to navigate ethical issues linked to social media use in health care.