What does this research mean for the field?

Social media marketing significantly influences consumer behavior among youth in Thrissur district. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The research aims to examine the effects of social media marketing on the purchasing choices of youth.

March 5, 2026INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS0 citationsOpen Access

Influence of Social Media Marketing on Consumer Behavior Among Youth With Special Reference to Thrissur District

DVDr.SOUMYA SREEDHAR V

Key Points

The research aims to examine the effects of social media marketing on the purchasing choices of youth.
Surveys conducted among youth in Thrissur district
Analysis of social media marketing strategies
Assessment of consumer behavior changes due to digital engagement
Social media marketing significantly influences consumer preferences among youth.
Engagement on social media platforms correlates with increased purchase intentions.
Youths show higher brand loyalty when engaged through social media channels.

Abstract

UGC-CARE, UGC CARE, UGC CARE list, ugc approved journal, UGC CARE, UGC CARE list, UGC CARE list of Journal, UGCCARE, care journal list, UGC-CARE list, New UGC-CARE Reference List, New ugc care journal list, Research Journal, Research Journal Publication, Research Paper, Low cost research journal, Free of cost paper publication in Research Journal, High impact factor journal, Journal, Research paper journal, UGC CARE journal, UGC CARE Journals, ugc care list of journal, ugc approved list, ugc approved list of journal, ugc approved journal,ugc care journal, ugc care approved journal,Journal publication, ISSN approved, Research journal, research paper, research paper publication, research journal publication, high impact factor, free publication, index journal, publish paper, publish Research paper, low cost publication, ugc approved journal, UGC CARE, follow norms ugc approved journal, ugc approved list of journal, ugc care journal, care journal, UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list 2020, ugc care approved journal, ugc care list 2020, new ugc approved journal in 2020, IJCRT - international Research Journal, INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS , Low cost research journal, Online international research journal, Peer-reviewed, and Refereed Journals, ISSN approved, low cost journal, Research journal, research paper, research paper publication, research journal publication, high impact factor, free publication, index journal, Regarding Approval and Equivalence of - ugc approved journal, UGC CARE, ugc approved list of journal, ugc care journal, UGC CARE list, UGCCARE, care journal, UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list 2020, ugc care approved journal, ugc care list 2020, new ugc approved journal in 2020, ugc care list 2021, ugc approved journal in 2021 : ugc approved journal in 18 before care approved journal and Valid as per new UGC Gazette regulations for UGC regulations on minimum qualifications for appointment of teachers and other academic staff in universities and colleges Peer-reviewed, and Refereed Journal is valid and point in Publication. IJCRT Followed Norms, guidelines, requirement, listing criteria and methodology of score/point from: ugc approved journal, UGC CARE, ugc approved list of journal, ugc care journal, UGC CARE list, UGCCARE, care journal, UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list 2020, ugc care approved journal, ugc care list 2020, new ugc approved journal in 2020, ugc care list 2021, ugc approved journal in 2021, Scopus, web of Science , scholarly journals, UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , ISSN: 2320-2882 Impact Factor : 7.97 , E- journal, Low Cost INR 500, Free Publication

AI से पूछें

Bookmark

View Full Paper