Implementing a brand strategy across marketing, communications and service design | Synapse
March 6, 2026Open Access
Implementing a brand strategy across marketing, communications and service design
Key Points
The aim is to discuss the implementation of a cohesive brand strategy for Sikt.
Presentation delivered at SIG-MSP and SIG-Marcomms meeting.
Focus on the rebranding process of Sikt.
Evaluation of integrated marketing and communication strategies.
Enhanced brand identity for Sikt.
Improved alignment of marketing and service design initiatives.
Abstract
This presentation was delivered at the joint SIG-MSP and SIG-Marcomms meeting on March 4, 2026 in Lisbon, Portugal. This presentation is about the recent rebranding of the Norwegian NREN, Sikt.