The effects of priming of a threatening out-group on Japanese men’s liking of career- vs. family-orientated women

Key Points

• To investigate how priming a threatening out-group influences Japanese men's preferences for women oriented towards careers or family.
• Design involved priming participants with a threatening out-group.
• Participants categorized women as career- or family-oriented.
• Assessment of relationship status to analyze moderation of preferences.
• Career-oriented women were favored less after priming with a threatening out-group.
• Relationship status significantly influenced the degree of preference change.
• Men in certain relationship statuses showed heightened bias against career-oriented women.