What question did this study set out to answer?

The research aims to identify the key determinants that influence the effectiveness of conversational marketing strategies.

March 12, 2026Open Access

Determinants of Conversational Marketing Effectiveness: An Analytical Perspective

Key Points

The research aims to identify the key determinants that influence the effectiveness of conversational marketing strategies.
Analysis of existing literature and frameworks on conversational marketing effectiveness.
Review of user-generated content (UGC) within UGC-CARE approved journals.
Evaluation of impact factors and peer-reviewed status of relevant journals.
Identified significant factors that enhance the effectiveness of conversational marketing.
Highlighted the importance of user-generated content in marketing strategies.
Suggested improvements for marketing practices based on analytical findings.

Abstract

UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list, UGC Approved list, list of ugc approved journal, ugc approved journal,IJRAR - international Research Journal,IJRAR.ORG,Ijrar.org, International Journal of Research and Analytical Reviews (IJRAR) , UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , e ISSN 2348 –1269, Print ISSN 2349-5138, ISSN: 2348 –1269, Impact Factor : 5.75 , E- journal, Low Cost INR 500, Free Publication

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