Katharina Schmidt , Der Wundermann Ludwig Erhard. Mythos, Selbstdarstellung und Öffentlichkeitsarbeit (= Öffentlichkeit und Geschichte, Bd. 14), Herbert von Halem Verlag, Köln 2024, 624 S., € 47,00.

Key Points

• The article explores the creation and representation of myths around Ludwig Erhard and their implications in public history.
• Literature review of Erhard's biographical accounts and public representations.
• Analysis of historical narratives surrounding Erhard's public image.
• Examination of the role of public relations in shaping Erhard's legacy.
• Identifies key themes in the public portrayal of Ludwig Erhard.
• Finds that Erhard's image is significantly shaped by myth-making and public relations efforts.
• Demonstrates the impact of these representations on historical perceptions of Erhard.