Global Esports Advancement Strategies of Japanese Games : Focusing on Asian Game Cases

Key Points

• The study aims to derive strategies for the global esports advancement of Japanese games by analyzing selected Asian games.
• Analyzed six Japanese games adopted as official esports in the Asian Games
• Established evaluation criteria: competitiveness, sustainability, planning, marketability
• Compared genres to ensure objective assessments
• Reviewed evaluation standards from the Korea Esports Association to enhance validity
• Japan consistently employs strategies to esports-enable long-standing game content
• Focus on third-party tournament organization enhances competitive infrastructure
• Hosting international offline events increases global user accessibility