Abstract This research paper examines to study the investment preferences, awareness levels, and wealth management practices among youth, while also exploring the factors that influence their financial decisions. In the rapidly evolving financial landscape, investment and wealth management have become essential components of long-term financial security, particularly among youth. This study examines the investment preferences, financial literacy levels, and wealth management practices of young individuals in the age group of 18–30 years. It further explores the key factors influencing their financial decision-making, including income level, education, technological exposure, and social influence. The research adopts a descriptive and analytical approach, utilizing both primary data collected through structured questionnaires and secondary data from relevant academic and institutional sources. The findings reveal that although awareness of traditional financial instruments such as fixed deposits, mutual funds, and stock markets is relatively high among youth, a significant proportion does not actively save or invest a portion of their income. Among those who invest, most allocate less than 10% of their earnings toward savings and investments. The study also highlights a predominantly moderate to low risk tolerance among respondents, indicating cautious investment behaviour. Despite increased access to digital financial platforms and information, gaps in financial literacy and long-term financial planning remain evident. The research emphasizes the importance of strengthening financial education initiatives to promote responsible investment practices and sustainable wealth creation among youth. By fostering informed decision-making and disciplined financial habits at an early stage, young individuals can build a strong foundation for financial independence, stability, and long-term economic well-being.
Leela B. Gaikwad (Sat,) studied this question.