Recent developments in social media and information systems have a significant influence on e-learning adoption among students. This study investigates the relationship of Facebook pedagogical affordance, information quality, system quality, and technology characteristics towards the students' intention to use e-learning through the mediating role of perceived usefulness and perceived ease of use. Further, the current study also analyses the moderating role of university management support. Results identify that Facebook pedagogical affordances, information quality, system quality, and technology characteristics significantly influence the intention to use e-learning. Further, perceived usefulness significantly proved to be a significant mediator. Moreover, university management support significantly moderates the relationship between perceived usefulness and perceived ease of use with intention to use the e-learning system. This study identifies the key factors for the management of academic institutions, i.e., FPA, information quality, system quality, and technology characteristics, which can significantly create a positive perception among students of e-learning technologies.
Shehzadi et al. (Thu,) studied this question.