What question did this study set out to answer?

The central aim is to analyze the evolution and implications of influencer marketing through a systematic review.

March 13, 2026

Past, present and future of influencer marketing: a systematic literature review using SPAR-4-SLR protocol and TCCM framework

Key Points

The central aim is to analyze the evolution and implications of influencer marketing through a systematic review.
Application of the SPAR-4-SLR protocol for systematic literature review
Utilization of the TCCM framework for analysis
Comprehensive synthesis of existing literature on influencer marketing
Identified key trends in the evolution of influencer marketing
Highlighted gaps in current research and future directions
Demonstrated the importance of adapting strategies to market changes

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

N.A. et al. (Thu,) studied this question.

synapsesocial.com/papers/69b3ad0502a1e69014ccf322 https://doi.org/https://doi.org/10.1504/ijecrm.2026.10076941

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