What does this research mean for the field?

Customer perceptions of Xiaomi differ between domestic and global markets, with a focus on smart home products and cost-effectiveness in Korea, and on functions and performance of smartphones abroad. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

This analysis aims to understand customer perceptions of Xiaomi by using big data techniques.

March 14, 2026Open Access

Analysis of Xiaomi Trends Using Big Data - Based on Customer Perception at Domestic and Global -

Key Points

This analysis aims to understand customer perceptions of Xiaomi by using big data techniques.
Collected data through social media scraping on the Textom site.
Performed data preprocessing to remove duplicates and irrelevant text.
Analyzed data with Textom and Ucinet 6.0 using text analysis and network analysis techniques.
Conducted emotional analysis and created word clouds.
Customer perceptions of Xiaomi's smart home products and cost-effectiveness were strong in Korea.
Internationally, perceptions focused on smartphone functions and performance.
Overall, Xiaomi garnered a positive perception both domestically and globally.
The analysis suggests potential for improving the image of Chinese products based on performance and competitiveness.

Abstract

Purpose: The purpose of this study was to propose useful suggestions by analyzing research Xiaomi which are big data analyses, by collecting data based on Customer Perception in Textom.Methods: The collected data through scraping social media on the Textom site. And data preprocessing was performed using deleting and organizing data(text) that are duplicated, irrelevant, and where there is no meaning. The derived data were analyzed using Textom and Ucinet 6.0 with Text Analysis, WordClould, TF-IDF, Network Analysis, and Emotional analysis.Results: The results of this study are as follows; although the results of Xiaomi's text at domestic and global were similar, it was analyzed that there were perceptions of Xiaomi-related smart home products and cost-effectiveness in Korea, while in foreign countries, there were perceptions of functions and performance centered on smartphones. At domestic and global, the perception of Xiaomi was analyzed to be positive, and implications were presented based on these analysis results.Conclusion: Based on the results, if the product's performance or product competitiveness is considered to be meaningful in the market, and it is expected that there will be an opportunity to change the overall image of Chinese products.

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