As the "living gene bank" of Chinese agricultural civilization, the cultural living inheritance of traditional villages has strategic significance for rural revitalization and sustainable development. This study introduces the concept of authenticity value innovation from the perspective of value innovation, and takes the 40-year cultural living inheritance practice of the traditional village Laodabao as a case study object to explore the path mechanism of the living inheritance of traditional village culture. The study found that: (1) Based on the practical innovation of Laodabao, the core concept of authenticity value innovation is proposed, and the value innovation logic based on authenticity provides theoretical support for this study to break through the structural dilemma between authenticity and innovation. (2) The path of the living inheritance of traditional village culture under the perspective of authenticity value innovation is manifested as "cultural activation-cultural diffusion-cultural reproduction", and the key to its living inheritance lies in the dynamic interaction between the inheritance subject, inheritance value and inheritance ecology. (3) The mechanism of the living inheritance of traditional village culture under the perspective of authenticity value innovation is presented as "driving logic-authenticity value innovation-living inheritance", among which authenticity value innovation is categorized into three distinct types: authenticity exploration value innovation, authenticity development value innovation and authenticity dual helix value innovation. This study analyzes the mechanism of the living inheritance of traditional village culture from the perspective of authenticity value innovation, contributes to relevant research on authenticity, value innovation, and the living inheritance of traditional village culture, and provides a theoretical and practical foundation for the living inheritance and innovative development of traditional culture.
DENG et al. (Thu,) studied this question.