The increasing presence of Arabic language within contemporary visual environments—spanning digital platforms, media communication, institutional identity systems, and educational materials—has created an urgent need for structured frameworks capable of evaluating the quality of Arabic language employment in visual communication systems. Despite the expanding visual presence of Arabic typography in modern communication environments, Arab visual practice still lacks a unified evaluative model that integrates linguistic, typographic, semantic, digital, and cultural dimensions within a coherent institutional measurement structure. This paper introduces the Arabic Visual Language Quality Index (AVLQI) as a multidimensional evaluative framework designed to measure the quality of Arabic language employment within visual and design-based contexts. The index is conceptually grounded in the Eid Normative Model (ENM), a theoretical architecture developed to organize the evaluation of Arabic visual language across five integrated dimensions: linguistic integrity, visual integrity of Arabic letterform representation, semantic–visual integration, digital performance efficiency, and Arab cultural identity representation.( Eid, 2026) The study adopts a descriptive–analytical framework-construction methodology synthesizing insights from Arabic linguistic scholarship, visual semiotics, Arabic typography, and institutional quality management theory. Through this synthesis, the study articulates a coherent conceptual architecture for evaluating Arabic visual language quality while operationalizing this architecture through the AVLQI measurement system. The proposed framework demonstrates that the evaluation of Arabic visual language employment can transition from impression-based judgment toward structured normative assessment without reducing the complexity of linguistic–visual interaction. By introducing the ENM and operationalizing it through the AVLQI, the study establishes a conceptual foundation for strengthening the governance of Arabic visual language quality within contemporary communication environments.
Ahmed Gamal Ahmed Eid (Sun,) studied this question.