The central strategic challenge confronting high-growth companies in emerging markets is how to develop operational architectures that can sustain high-growth rates and remain efficient and profitable. While previous studies have explored scaling in entrepreneurial ventures and business model innovation, less focus has been given to the operational capabilities and architectural thinking that is needed to maintain growth in complex institutional settings. The paper, thus, builds on the high-growth architect concept, a strategic leader who creates scalable operational systems that allow ventures to move past initial experimentation to long-term growth. Drawing from literature on business model innovation, capability development, and scaling strategies, the paper proposes a conceptual framework of how scalable operations can be developed in three stages: (1) core transaction design, (2) capability construction, and (3) activity-system integration. Finally, the framework emphasises the need for organisations in emerging markets to strike a balance between experimentation and disciplined operational design in order to grow profitably.
Andrew Obhiosa (Sat,) studied this question.