Introduction: The war in Israel, which began on October 7, 2023, posed significant challenges for breastfeeding mothers. Breastfeeding-focused Facebook groups quickly became crucial sources of information and emotional support. Analyzing posts from the first week of the conflict reveals specific concerns and informational needs of breastfeeding mothers in emergencies. This study identifies three central themes, provides insights into their concerns and informational needs, and formulates actionable recommendations for immediate responses during wartime. Methods: This study employs a qualitative research methodology to examine the experiences of breastfeeding mothers within Facebook communities. A reflective thematic analysis was conducted on messages posted on two primary Facebook groups (total of 90.1K members) from the first day of the war (October 7, 2023) throughout the subsequent week. Results: Three main themes emerged: Mental State: Breastfeeding mothers reported severe stress and anxiety, fearing these emotions might affect their infants through breastfeeding. They sought information on anxiety medications and the safety of continuing breastfeeding while on treatment. Milk Production: Mothers observed a perceived decline in milk production, raising concerns about their infants’ nutrition and noting increased infant restlessness. They sought advice on enhancing milk production, including pumping techniques and galactagogues. War-Affected Babies: Posts highlighted concerns for infants whose mothers were killed or missing, with offers to donate breast milk and offers to breastfeed infants in need. Conclusion: During war or disaster, social media becomes a primary source of information. Breastfeeding mothers’ Facebook groups serve as sources of information, comfort, and connection. Concerns about the war’s impact on breastfeeding lead to a need for evidence-based, reliable information that is immediately accessible. Required information includes the effects of maternal psychological state on lactation, medication use, and milk production. Additionally, these groups function as platforms for offering and receiving support among mothers and lactation professionals.
Harari et al. (Sun,) studied this question.