What question did this study set out to answer?

The research aims to explore the connection between social media marketing and consumer buying behavior among college students.

March 26, 2026INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS0 citationsOpen Access

Impact of Social Media Marketing on Consumer Buying Behavior: A Study of College Students Special Reference to Keonjhar District

MMMiss Manisha Mukherjee MSMr. Ajaya Kumar Sahoo

Key Points

The research aims to explore the connection between social media marketing and consumer buying behavior among college students.
Survey conducted among college students in Keonjhar district
Analysis of social media marketing strategies
Assessment of consumer purchasing decisions
Increased engagement with brands through social media influences buying behavior
Students report higher likelihood of purchasing products seen on social media
Brand recognition improves with consistent social media presence

Abstract

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