Müşteri̇ Değerlendi̇rmeleri̇ne Dayali Otel Performansinin Entropi̇ Temelli̇ Topsi̇s Yöntemi̇ İle Anali̇zi̇: Ankara Örneği̇ (Analysis of Hotel Performance Based on Customer Evaluations Usi̇ng the Entropy-Based Topsis Method: The Case of Ankara) | Synapse
March 28, 2026Journal of Gastronomy Hospitality and Travel (joghat)0 citationsOpen Access
Müşteri̇ Değerlendi̇rmeleri̇ne Dayali Otel Performansinin Entropi̇ Temelli̇ Topsi̇s Yöntemi̇ İle Anali̇zi̇: Ankara Örneği̇ (Analysis of Hotel Performance Based on Customer Evaluations Usi̇ng the Entropy-Based Topsis Method: The Case of Ankara)
To analyze hotel performance using customer evaluations through the entropy-based TOPSIS method.
Utilized customer evaluations from various digital platforms
Applied entropy-based TOPSIS methodology for ranking hotel performance
Focused on hotels in Ankara as a case study
Identified key factors influencing hotel performance
Ranked hotels based on customer evaluations using the TOPSIS method
Showed significant variability in performance across different hotels
Abstract
Gnmzde artan dijitalleme ile birlikte, evrim ii platformlarda oteller ile ilgili paylalan mteri yorumlar, mterilerin satn alma karar srelerinde etkili bir ara haline gelmitir