What question did this study set out to answer?

This research aims to identify the challenges and barriers consumers face when adopting neo-banking services in Haryana.

April 1, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS0 citationsOpen Access

Consumer Challenges and Barriers to the Adoption of Neo-Banking Services in Haryana: An Empirical Study

SSSuman Suman KJKavita Jain

Key Points

This research aims to identify the challenges and barriers consumers face when adopting neo-banking services in Haryana.
Conducted an empirical study
Surveyed consumers in Haryana
Analyzed factors affecting neo-banking adoption
Identified major consumer challenges
Highlighted specific barriers to access and usability
Demonstrated varying levels of awareness among consumers

Abstract

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