Cultural heritage, with its humanistic values, is seen as a tool for preserving historical memory and reinforcing cultural identity, while its socio-economic values have a significant impact on the tourism industry. However, the contemporary global context, characterized by rapid and often unsustainable development, has intensified challenges such as tourism massification, urbanization, and climate change. To address these challenges, the authors assume that contemporary society should find a balanced development model in which heritage management becomes an integrated part of sustainable tourism practices. Although the relationship between heritage, tourism, and sustainability has been extensively explored for more than four decades, existing research remains fragmented and lacks an integrated conceptual framework that systematically explains the interconnections between sustainable tourism and heritage management. Therefore, the main goal of this paper is to develop a conceptual framework and conduct a comprehensive literature review that synthesizes these processes, contributing to the existing body of knowledge and addressing identified research gaps. The conducted research indicates that contemporary approaches should enhance integrated heritage management plans, effective visitor management strategies, carrying capacity assessments, and continuous monitoring of tourism impacts. In this context, sustainable tourism and heritage management represent a coordinated process of planning and governance aimed at ensuring the long-term conservation of cultural and natural heritage resources while enabling responsible tourism development. By reviewing and synthesizing existing literature, this paper contributes to the theoretical advancement of sustainable tourism and heritage management studies through the development of an integrated conceptual framework that addresses existing research gaps and incorporates contemporary academic insights.
Urošević et al. (Mon,) studied this question.