A Study on Influences Marketing and Consumer Behaviour on Cosmetics Product With Reference to Tirupur City

Key Points

• The central aim is to explore how marketing strategies impact consumer purchasing decisions in the cosmetic industry.
• Analyzed different marketing strategies such as advertising, branding, and influencer marketing.
• Investigated the role of product quality, price, and social media promotions on consumer preferences.
• Conducted surveys or interviews to gather data on consumer attitudes toward cosmetic products.
• Identified key marketing factors that significantly affect consumer choices in cosmetics.
• Revealed the importance of social media and influencer marketing in shaping consumer preferences.
• Found that product quality and price are critical determinants in purchasing decisions.

Abstract