Our research empirically demonstrates that consumers buy more from and/or at higher prices from greener firms, so greener firms enjoy higher profit margins. We also show that higher female representation on the corporate board further amplifies the higher profit margins that greener firms enjoy. Our study is based on a financial analysis of the entire set of public firms in the consumer defensive sector for which (1) financial data, (2) environmental risk scores, and (3) board membership information were publicly available.
Li et al. (Tue,) studied this question.