The technology and tourism sectors in Cuba are experiencing constant growth, and the use of technological platforms is of vital importance. In the Cuban context, technological forecasting is an indispensable tool for managing agrotourism with greater efficiency and effectiveness. The Delphi methodology is employed to evaluate the prospective impact of technological platforms based on relevant criteria assessed by experts in agrotourism and technology management. This approach helped identify the most pertinent platforms to include in the context of agrotourism farms in Cuba. Ten farms were studied as case studies for the potential implementation of technological platforms, which will contribute to their visibility and commercialisation. Factors such as accessibility, integration with local culture, and sustainability were considered, allowing for an evaluation of the available options.
Alicio et al. (Thu,) studied this question.