Customer Perception and Satisfaction Towards Swiggy's Last Mile Delivery Efficiency in Chennai: A Quantitative Analysis

Key Points

• The aim is to evaluate customer perception and satisfaction regarding Swiggy's last mile delivery efficiency in Chennai.
• Conducted a quantitative survey among Chennai users of Swiggy.
• Analyzed data to measure satisfaction and perception levels.
• Assessed delivery efficiency factors influencing customer experiences.
• Customers reported varied levels of satisfaction with delivery times.
• Perception of last mile delivery efficiency significantly influenced overall satisfaction.
• Identified key areas for improvement in delivery practices.