Bridging the attitude–behaviour gap in blood donation: A large‐scale knowledge–attitudes–practices study among university students in China

Key Points

• The research aims to understand the gap between willingness to donate blood and actual donation behaviour among university students.
• Conducted a large-scale survey among university students in China.
• Assessed willingness to donate blood and self-reported donation behaviour.
• Identified cognitive and experiential barriers influencing donor decisions.
• 59.8% of students showed willingness to donate blood.
• Only 10.7% reported actually donating blood.
• The gap is influenced by different factors for donors compared to non-donors.