Why to Give “A Small Kindness”:Exploring Motivations for Online Philanthropy after the Noto Earthquake

Key Points

• The research aims to understand what drives individuals to engage in online charitable giving after a natural disaster.
• Qualitative analysis of online donations post-earthquake
• Surveys to gather participant motivations
• Comparison of giving trends before and after the earthquake
• Increased generosity observed after the earthquake
• Key motivators identified included empathy and community support
• Higher engagement in online platforms for donations noted