The subject of the research is bilingualism as a rhetorical-stylistic mechanism of the political leader's pre-election media discourse. The object of analysis is pre-election media communication in the context of institutionalized public bilingualism. The author examines in detail aspects of the topic such as the strategic distribution of language codes, their functional load in electoral interaction, as well as the relationship between language choice, the type of address, and the communicative task of the statement. Special attention is paid to the development of a typology of models of bilingual pre-election media discourse and the identification of principles for the distribution of thematic dominants, registers, and argumentative strategies between languages. The purpose of the study is to theoretically substantiate bilingualism as a discursive mechanism and to construct an operational model for analyzing the strategic use of language resources in political communication. The methodological foundation of the research includes the principles of media linguistics, critical discourse analysis, political rhetoric, and sociolinguistics of bilingualism. Comparative analysis, parametric annotation of statements, and qualitative interpretation of media texts of electoral video speeches were employed. The novelty of the research lies in conceptualizing bilingualism not as a sociolinguistic background or technical message duplication, but as a mechanism of strategic discursive action. The main conclusions of the conducted study are that there is a systemic correlation between the choice of language code, the type of addressee, and the functional load of the statement within the structure of pre-election media discourse. A significant contribution of the author to the research on this topic is the development of an operational typology of rhetorical-stylistic implementation of bilingual pre-election media discourse, which includes symmetrical, asymmetrical, and marker models. The proposed model expands the analytical toolkit of political linguistics and political media linguistics and can be used to study electoral communication during the pre-election period in multilingual societies, refining the understanding of bilingualism as a structural element of strategic political discourse.
Nina Sergeevna Dimoglo (Sun,) studied this question.