Normalising enhanced influenza vaccines as a strategy to promote vaccination uptake in healthcare workers: Insights from a discrete choice experiment

Key Points

• The aim is to explore how normalising enhanced influenza vaccines can increase their acceptance among healthcare workers.
• Conducted a discrete choice experiment to analyze preferences.
• Targeted healthcare workers for insights on vaccine acceptance.
• Evaluated potential workplace campaigns for promoting vaccination.
• Identified key factors influencing vaccine acceptance among healthcare workers.
• Normalising enhanced vaccines is likely to improve vaccination rates.
• Workplace campaigns effectively enhance perceptions of vaccination benefits.