A sustainable growth strategy represents a framework through which a company defines its approach to environmental and social requirements and integrates sustainability as a long-term development orientation. In the retail sector, key ESG (Environmental, Social, Governance) stakeholders primarily include consumers and suppliers. Depending on the specific retail format, core ESG priorities differ, as do stakeholder expectations and requirements. The aim of this paper is to examine ESG strategies in retail chains, with particular emphasis on suppliers and consumers and their strong influence as key and relevant stakeholders. Addressing these increasingly pronounced demands through a credible and integrated ESG strategy is becoming an essential prerequisite for competitiveness, reputation, and the long-term success of companies. The primary research method applied in this paper is analysis and synthesis, with a focus on European academic literature as well as empirical data collected from other sources, especially online publications. This is followed by an analysis of ESG priorities across different retail formats.
Toma Marjanović (Wed,) studied this question.