Peculiarities of modeling the irrational behavior of consumers in commodity markets

Key Points

• The research aims to identify and model the factors influencing irrational consumer behavior in commodity markets.
• Systematic review of consumer behavior determinants
• Development of an operational coefficient of irrational behavior
• Hybrid measurement using surveys, digital analysis, and neuromarketing signals
• Integration of the coefficient into demand models for e-commerce
• Identified key personality traits linked to irrational decisions, such as emotional instability and introversion
• Proposed a new coefficient to quantify irrational behavior
• Demonstrated practical applications for e-commerce marketing strategies

Abstract