The Impact of University Career Education Service Quality on Career Certainty of University Students: Focusing on the Mediating Effect of ESG Value Internalization

Key Points

• The aim is to explore how university career education service quality affects career certainty and the mediating role of ESG value internalization.
• Survey conducted with 263 first-year students from a university in Seoul.
• Data analyzed using SPSS and AMOS software for descriptive statistics, confirmatory factor analysis, and structural equation modeling.
• Bootstrapping technique used to verify mediating effects.
• Career education service quality positively influenced ESG value internalization in students.
• ESG value internalization significantly affected career certainty.
• Career education service quality directly increased career certainty.
• Mediation analysis revealed that ESG value internalization partially mediates the relationship between service quality and career certainty.

Abstract